Tune In: Cat’s Pride on The Balancing Act!
Author: Leah Craft
Our very own Dan Jaffee was featured alongside the beloved Kitten Lady, Hannah Shaw, on The Balancing Act on Lifetime this April. This special segment highlighted Oil-Dri’s rich history, our groundbreaking lightweight litter innovations, and the positive impact our products have on cats and their owners.
Dan and Hannah also discussed our Love That Lasts integrated campaign, which supported shelters and drove Cat’s Pride sales throughout April. This initiative included a triple donation to shelters and special offers across all key products and retailers. Plus, they shared the incredible success of our Litter for Good program and how it’s helping more cats find their forever homes.
This was a fantastic opportunity to see our team in action and learn more about our latest innovations, including Cat’s Pride Micro Crystals. Hopefully, you didn't miss this inspiring feature!
When & Where to Watch:
Dates: April 7th & April 15th
Time: 6:30 AM CT | 7:30 AM ET/PT
Channel: Lifetime
Featuring: Dan Jaffee & Hannah Shaw (Kitten Lady)
With an estimated 57.4 million total impressions across TV, syndication, and digital platforms, this segment helped amplify our mission and brand. Thanks for spreading the word and showing your support!
